Loss of Consumer Confidence

Noticed a newspaper column claiming the company I had issues with (see this earlier post) has reported a loss.

Hmm. I mean, when losses are reported these days, the assumption tends to be that people have tightened their purse strings and aren’t buying anything anywhere. But I wonder how many of these companies are reporting losses because their staff are treating the customers shabbily?

There was a second issue I raised in my email to that company: the product description on their site was so inaccurate that I actually wondered if I would be receiving what I thought I was buying. They’d given the name of the model I was looking for, but the picture was of a similar but different model, and the information was wrong for both the model in the picture and the model in the title.

Perhaps that’s why they were so peeved. “Here’s this woman daring to tell us we got our stuff wrong. What a cheek.”

I read around last night to see what other people had to say about that company, and a frightening number of them said they didn’t receive the item they ordered. They also said that the staff knew nothing about their products; if you asked them questions, they were stumped or gave you wrong information… or simply tried to interest you in something they were aiming to clear off the shelves. Some of the staff were rude (probably unhappy; doing jobs they weren’t really fitted or trained for). I’m sure it depends a lot on the individual staff members, but it’s largely the same issue I had with that company… rude, dismissive staff and a lack of knowledge about what they were selling.

I was still brooding about it the other day, and said to Mum, “I think companies are afraid to admit if there’s something wrong — they don’t realize that often we’re looking for reassurance (which means proof that they heard what we were saying). I was hoping they would give me a reason to go ahead and make the purchase. I can’t imagine a staff member in a shop (as opposed to a website) waving casually and saying, “if you want to know more, go over there and read the blurb.”
Mum (shaking her head sadly): “That was bad. May get the sack for that.”

According to some of the other reviewers, though, they have been treated like that in the stores. It’s no wonder this company is reporting a loss. It can’t all be down to customers tightening belts!

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